In the commercial world the importance of retaining existing customers and expanding business is paramount. The costs associated with finding new customers mean that every existing customer could be important. The better a business can manage the relationships it has with its customers the more successful it will become. Our client wanted to build a software solution for the loan officers to facilitate them in managing their day-to-day task in an effort to help them grow their business.

“BrainX team were absolutely amazing to work with. They were extremely professional throughout the process, but beyond that, they truly cared about the project. They made sure I was happy along the way.”

Jason Perkins,Founder, LoFuse


Building a CRM solution is more of a business philosophy than a technical solution to assist in dealing with customers effectively and efficiently. Nevertheless, successful CRM relies on the use of technology.With series of discussion between client and business team, the business requirements were thoroughly reviewed and key factors were identified that should be incorporated in the app. The objective was set to increase the productivity of the loan officers.


An all-inclusive customer relationship app for loan officers.The software we conceived and designed gives loan officers the ability to access and manage their connections with clients and referrals. The solution allows loan officers to send pre-approval letter, milestone updates to their phone contact or particular groups. It includes the feature to maintain list of emails and messages templates that can be used anytime for quick updates. Notes feature is provided as well to track list of work and remind the clients accordingly.


LoFuse app has enabled loan officers to communicate easily by customizing bulk texting and emails which turns hours of work into seconds. They are now able to send updated pre-approvals, milestone updates, and more… all from their phone. Loan officers can now stay top of mind with their referral partners and earn more business.

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